How to Run a Successful Invisalign Open Day
Increase Your Success With a Proven, In-Practice System
The ultimate Invisalign Open Day masterclass for dental teams who want higher attendance, stronger conversions, and better ROI from every event.
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Presented by Hassan Mushaid
Founder, The Creative Composite
A practical, step-by-step system to help your team plan, promote, and execute Invisalign Open Days that actually convert.
15+
Years in the dental industry — from clinic floor to boardroom
£50K+
Former Treatment Coordinator converting per month
100+
Invisalign representative who trained dental teams
Expert
Hands-on experience in sales, marketing, and patient psychology
The goal of this course is simple: share the strategies that consistently get results.
Why Invisalign Open Days Work
When done correctly, Open Days tap into powerful patient psychology:
✓ Reigniting interest in treatment
✓ Creating urgency without pressure
✓ Building trust through experience and social proof
✓ Increasing commitment while excitement is high
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This course shows you how to activate these triggers — ethically and effectively.
Objectives of a High-Performing Open Day
Every successful Invisalign Open Day should be designed to achieve:
Deposits
Patient Experience
Social Proof
The Invisalign Open Day Workflow
Arrival
-
First impressions and expectations.
Consultation
-
Positioning Invisalign correctly.
Scan
-
Using technology to build desire.
Deposits
-
Capturing commitment at peak excitement.
Follow-Up
-
Ensuring momentum doesn't drop after the event.
Finance & Offer Structure
Learn how to structure offers that convert — without cheapening your brand:
✓ Retainer strategies
✓ Financial incentives tied to testimonials
✓ Add-ons such as whitening and bonding
✓ Ethical urgency without pressure
Role Allocation: Who Does What
Open Days fail when roles aren't clear. This course defines responsibilities for:
✓ Receptionist
✓ Scanning nurse
✓ Dentist
✓ Treatment Coordinator
Scanning Station Strategy
Maximise the value of your scanning technology:
✓ The role of iTero Lumina,
✓ Using outcome simulation to drive motivation,
✓ Turning visuals into emotional buy-in
Finance Conversations That Convert
Why deposits matter — and when to ask for them.
Learn how to:
✓ Position deposits confidently
✓ Capture commitment while excitement is high
✓ Avoid awkward or reactive conversations
Patient Experience Touchpoints
Create a premium, concierge-level experience with:
01 Goodie Bags
02 Refreshments
03 A High-Touch, Thoughtful Environment
Small details. Big perception shift.
Marketing & Promotion Strategy
Promote your Open Day the right way — internally and externally:
✓ Internal team communication
✓ Paid ads
✓ Clinician-led promotion
Know what actually drives bookings — and what doesn't.
Key Takeaways & Recap Checklist
Walk away with:
A clear Invisalign Open Day checklist
A repeatable system for future events
Confidence in your team's execution
Structure you can reuse again and again
This isn't a one-off event strategy. It's a system you can run multiple times per year.
